The boys in Pittsburgh will be reinventing the ways we use ketchup with the newly redesigned ketchup packet. I am personally a huge fan of the new packet. I was confused as to why it was taking so long to redesign (40 years!). Well done.
After a long wait and much anticipation it looks like LEGO Universe is going to be launching soon. As a strong LEGO advocate because of their constant innovation, strategic partnerships and creative brand communications strategy I am especially excited to see their evolution into virtual worlds. LEGO consistently builds meaningful brand interactions that are ahead of trends within media consumption behaviors. Their brand consistently stays relevant among changing digital platforms and interfaces.
LEGO Universe will rival other tween/teen virtual worlds such as Gaia and Habbo, but its game functionality will attract traditional gamers to virtual worlds. It will be interesting to watch the launch, adoption and use of Universe over the next year, especially how brands can extend their IP into new innovative forms of interaction.
Benjamin Palmer from Barbarian Group drops some knowledge on this whole viral thing. Most frustrating experience working within our group is when the client objective is to 'make me a viral video.' Thought I would post since I mirror Benjamin's thoughts.
Yes, i can't wait to create an interactive experience with this technology. It will be sexy time on steroids. Check out my previous post on multi-touch technology.
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