great fresh creative from TBWA\ Neboko.
W+K and heineken still quiet in US. it will be interesting to watch effects or what their communications plan will consist of, especially during this recessionary time. their silent treatment wasn't the best move and their sales are definitely reflective of that....
alcohol is proven recession proof (kinda). sales of PBR and other low quality brands are zooming while sales of premium liquors are getting pounded. Heineys fall in line with 'premium' but they are tasty little buggers...
can they activate booze bags again? or have drunk asses moved to hipster brews...
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