Great video on how Best Buy is leveraging the new digital landscape by engaging with consumers in all areas of the web. Their approach is mint and I am sure they will quickly evolve, optimize and gain mega knowledge on their consumers and their brand. Their YouTube page hosts a plethora of videos to check out. I am sure we are all familiar with how they collaborated with their employees on their benefits awareness initiative earlier in 2008. Interested to see how Best Buy evolves through 2009...
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