April 14, 2010

Experience this.

An experiential project by Veuve was created that emphasizing many of the brand attributes. Orange vines wrap around the room symbolizing actual champagne vines. The brand colors are used throughout to create a magnificent orange and yellow dream land. This dream land complete with a luxurious bed that is stated in a Notcot article as "a luxury sleep experience created to help you get the best rest physically possible, optimized for jetlag recovery."

I have a feeling that once people experience these burnt orange and yellow colors that they begin to initiate emotional feelings of luxury, comfort, lavishness and superiority.


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