November 4, 2008

A look at Allurent

Allurent has developed some rich and engaging experiences for online shoppers. They have developed a one screen shopping experience with Urban Outfitters which has increased conversion by 19%. Their approach to the shopping experience takes into play everything from the browsing to the end result. Allurent builds platforms that do not take the user off one main screen throughout. They provide much more organization and help the ease of shopping.

Allurent has also developed a desktop catalog that is similiar to the paper catalogs, but is an interactive digital experience which utilizes flash and video. Industry leaders have predicted that a few retailers who adopt this technology could have paper catalogs dissapear all together.

The Allurent site has some great information and demos to better understand their capabilities and UI.


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