pop pop poppy pop poppers

Vitamin Water is making moves with their new popup store near SoHo. If you remember the old Helio joint where you couldn't walk by without getting harassed about taking a free phone - right above Houston on Broadway. Store opens this Friday so I will add some original pics to the blog with what its all about. Could be a cool neato thing to examine if they create something more attractive and engaging than just shelves of their bottles (not that the bottles aren't absolutely gorgeous).
bitten here.

pop pop poppy pop poppers