Interesting sociological look into sub culture of Straight Edge X. They are actually forming gangs and becoming violent...fighting against others.
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Rebel g society
5 days ago
Showing posts with label consumer behavior. Show all posts
Showing posts with label consumer behavior. Show all posts
January 19, 2011
straight bad ass
Interesting sociological look into sub culture of Straight Edge X. They are actually forming gangs and becoming violent...fighting against others.
October 8, 2010
in nyc today? become the man
Via The Urban Speaker! This art installation allows anyone to broadcast their voice in public. The installation has a number where people can dial in and record up to 60 seconds. Also equipped with a QR code, users can access the mobile site via phone and utilize for quick dial. This culture-jamming execution is intentionally trying to push the boundaries of media and public space, especially who is allowed to distribute messages.
First scene at Wooster Collective
First scene at Wooster Collective
June 27, 2010
May 3, 2010
April 30, 2010
April 20, 2010
what's the next big platform?
your face.
Well not your face, but your body. New technology has some major implications. Very interesting.
via Advertising Lab
Well not your face, but your body. New technology has some major implications. Very interesting.
via Advertising Lab
March 30, 2010
a little lesson on japan
Japan-The Strange Country (English ver.) from Kenichi on Vimeo.
Thanks for the lesson, a weird lesson, but a lesson.
via Flowing Data
March 2, 2010
design + function = Sanyo
The new Sanyo bike is super rad as it charges itself throughout your ride so that when you have to tackle hills it will do most of the work. I have a feeling these types of innnovations will increase larger adoption of bicycle riders, especially within metropolitan areas. Well done.
Ripped from Wired
February 15, 2010
the power of crowd
February 8, 2010
a red revolution
Visit msnbc.com for breaking news, world news, and news about the economy
The boys in Pittsburgh will be reinventing the ways we use ketchup with the newly redesigned ketchup packet. I am personally a huge fan of the new packet. I was confused as to why it was taking so long to redesign (40 years!). Well done.
December 9, 2009
November 30, 2009
November 13, 2009
September 27, 2009
Hi real world, meet the internet
On November 2nd our friends at Metaio will be launching Junaio. Junaio is an augmented reality experience available on the iPhone that allows users to share information in much more functional ways via the real world. Imagine walking down the street and being able to tag information to landmarks, find out what your friends wrote about a restaurant, recieve information about a historic feature/landmark. It is basically allowing the user to stream internet data and apply internet functionality to the real world. I have yet to see this product in action or even view a demo. They have an animated video here, but its animated so you don't really get an understanding of look, feel and functionality.More to come...
May 2, 2009
oh i see what yo talkin about
So what the deal with all of this? Well its an emerging trend within journalism using visualization as a way of telling stories. These images were ripped from Visual Editors, a social network of photo, video and designed skilled journalists. I have over the past 6 months or so become somewhat obsessed with data visualization and utilizing visuals for storytelling. There has been a plethora of appetizing content at there on the subject including NY Times, FlowingData, Flickr, Fidgt, and Visual Journalism. Oh, and I couldn't forget the godfather of data visualization that Himmelsblog turned me onto recently: Edward Tufte.
Delivering visuals and using data visualization has been a creative way for storytelling, but more importantly provides robust information in a digestible and comprehensible form.
April 26, 2009
reclaimed for art
Something monumental happened this weekend in NYC. A group of people demanded their public space back and they did it with remarkable artistic success. Pissed off and turned off by the force fed obtrusive nature of advertisements in the neighborhood, a group organized by Jordan Seiler took over 120 billboards. The program aptly named "New York Street Advertising Takeover" was 4 months of coordination. All the billboards were white washed by dozens of volunteers wearing orange vests on Saturday the 25th.
Followed by 40-80 artists (who will be named later...hard to tell who all was involved at this point) who transformed the once ad space into pieces of extraordinary art.
This guerrilla-style transformation was illegal per se, but was in retaliation of illegal activity by the actual advertisements themselves. You see, billboards have to be registered with the city. The owner of these billboards, NPA Outdoor, has over 500 street level billboards in the city, 132 which are illegal (or not registered with New York City). Although illegal, they are rarely prosecuted allowing them to dominate our public neighborhood and collect big time profits at the same time.
Obviously a well coordinated effort between Jordan, the volunteers and the artists. Most likely done in conjunction with or the knowledge of Municipal Landscape Control Committee of New York City because they were able to pinpoint exact billboards that were illegal. Many activists have been in contact with NYC Department of Buildings in regards to the invasion of advertisements by NPA Outdoor.
Many of the pieces I have seen thus far contained messages of pro art, self choice and anti-consumerism.
Stay tuned for actual artist participation and more pieces of work.
Pics taken from here and here and here.
Followed by 40-80 artists (who will be named later...hard to tell who all was involved at this point) who transformed the once ad space into pieces of extraordinary art.
This guerrilla-style transformation was illegal per se, but was in retaliation of illegal activity by the actual advertisements themselves. You see, billboards have to be registered with the city. The owner of these billboards, NPA Outdoor, has over 500 street level billboards in the city, 132 which are illegal (or not registered with New York City). Although illegal, they are rarely prosecuted allowing them to dominate our public neighborhood and collect big time profits at the same time.
Obviously a well coordinated effort between Jordan, the volunteers and the artists. Most likely done in conjunction with or the knowledge of Municipal Landscape Control Committee of New York City because they were able to pinpoint exact billboards that were illegal. Many activists have been in contact with NYC Department of Buildings in regards to the invasion of advertisements by NPA Outdoor.
Many of the pieces I have seen thus far contained messages of pro art, self choice and anti-consumerism.
Stay tuned for actual artist participation and more pieces of work.
Pics taken from here and here and here.
April 19, 2009
ideas and art for the man
Psychogeography: is the "emotional effect" of the "geographic environment."
Detournement: involves “re-appropriating” art, media, even ideas; it repurposes and transforms cultural objects and messages.
as a strong proponent of street art, my thoughts are best emphasized by John Hargrave's comments in the movie: "During the day I have a respectable day job at a local ad agency and by night I am seeking to undermine the very system I am building during the day. I am fighting against the man at the same time I am the man."
to watch full movie click here.
Detournement: involves “re-appropriating” art, media, even ideas; it repurposes and transforms cultural objects and messages.
as a strong proponent of street art, my thoughts are best emphasized by John Hargrave's comments in the movie: "During the day I have a respectable day job at a local ad agency and by night I am seeking to undermine the very system I am building during the day. I am fighting against the man at the same time I am the man."
to watch full movie click here.
February 16, 2009
branding's new architecture
As mentioned in my last post that I would highlight a noteworthy case of IMC being supremely implemented, I have to mention Bob Greenberg’s recent Adweek column, Branding in a New Dimension. Bob makes some interesting and insightful points, especially in regards to Apple’s branding. When talking about IMC we focus on all consumer touch points and the ability to create an intertwined unified branded experience. Bob makes a great point that in today’s landscape the consumer is most likely to enter a brand experience digitally (where the relationship is created). With this in mind we know that there a vast amount of digital entry points which need to all be working together. His Apple reference is key because no matter where the consumer is activated (application, web property, mobile, etc) Apple’s use of design and user experience is harmonious with everything else they do. Meaning that no matter where the consumer is or where they are navigating the look, feel, and functionality is of Apple brand features, usability, and attributes. He makes a great point that it is the collision of advertising and design, which should be strategically developed as one. “How the brand behaves in the digital space is quintessentially Apple. The novel way a user interacts with the devices is as much a component of branding as the logo is,” mentions Greenberg.
And although IMC takes in consideration all facets of communication such as PR, TV, event, etc it is the increased significance of digital in the consumer experience. Digital has more efficiently bridged and linked other areas of communication to make our job, as marketers, a more efficient and effective process. Take PR for instance, the explosion of blogs, digital connections, consumer-generated content, and social media has blurred PR’s traditional philosophy and approach to where new strategies contain heavy digital/Web 2.0 play. Being in a digital atmosphere, the point of PR’s action to the consumer’s activation with the brand experience is only a click away (not be cliché).
What the article does not get into is how brands are effectively bridging gaps and developing activation links from other traditional touch points. I am speaking more broadly beyond simple mobile tagging or URL mentions in print and TV to a fully synchronous design and experience. For instance, TV creative is not truly integrated because there is a link for a user to check out or a coupon they can sign up for. It is designing the commercial to carry the same aesthetics and functional attributes that are utilized in the digital atmosphere and culture of the brand. Because the consumer is most likely to enter the brand experience digitally, the initializing motivator (TV commercial) should be rhythmically consistent with the consumer’s proactive digital action and experience. I think this opens up unlimited creative and innovative opportunities through all touch points, which few to no one are currently employing. Creativity is still the most important factor in branding.
Now all you have to worry about is how you will develop a robust engaged community of brand participants after getting them there…to be continued…
February 3, 2009
another graham brown joint
also check out his slideshow on 50 youth marketing trends for 2009
September 7, 2008
OFF = ON? Trend Watching's Sept. Report
This month's Trend Watching report is super cool...all about emerging media.
This report dives into the offline and online blur that is quickly evolving. Offline is now online and vice versa.
I get a kick out of the wedding ring pic above...freaking hilarious
I get a kick out of the wedding ring pic above...freaking hilarious
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