shut your mouth mom...oh wait

EA's new campaign for Dead Space 2 is quite the viral hit. The ad, released 4 days, is going viral mainly because they use real mom's whiny conservative views. I am sure the moms knew they would be recorded and possibly used for marketing purposes, but most likely not in this way. Ironically their disgusted and appalled testimonials are being used to sell the shit out of Dead Space 2. Funny ploy...watch in the next week when major media makes a frenzy out of it. God i hate this industry. :)

shut your mouth mom...oh wait

vodka and scary dreams and vikings

I had to fan their Facebook page. Although this effort probably only relates to .1% of the population...it kicks ass. I guess I am part of that .1% :)

vodka and scary dreams and vikings

a red revolution

Visit msnbc.com for breaking news, world news, and news about the economy

The boys in Pittsburgh will be reinventing the ways we use ketchup with the newly redesigned ketchup packet. I am personally a huge fan of the new packet. I was confused as to why it was taking so long to redesign (40 years!). Well done.

a red revolution

beer and life and life and beer

Interesting new commercial for Guinness. Not sure if this will air in the US, but it should be an effective spot over the pond. I like how the first bomb scene looks like the foam within a Guinness beer.

beer and life and life and beer

the method of disruption

Great story that illustrates the philosophy behind Method's approach and business.

Breaking the Rules of Traditional Retail from Tom Fishburne on Vimeo.

the method of disruption

way to be creepy mccreeperson

Ad coming out of Leo Burnett Italy.
ripped from here

way to be creepy mccreeperson

Paul Hearts Evian - a true love story

Love the new design and this guy Paul is not bad either...
Ripped from here

Paul Hearts Evian - a true love story

WTF?

Luckily i didn't have a shotgun near me.

Thanks craig. First seen here.

WTF?

pimp wheels

I don't have all the details yet...mostly because I didn't do much research, but the new mid tops are looking pretty hot. I too was a little weary of raising the Uptowns, but they keep that immaculate look for sure. Maybe Uptowns will forever be nice. Maybe I will buy a pair.
Maybe Nike will hire me some day...

Dear Nike
I am going to go to grad school where I will get an MBA and whilst become a 'qualified' candidate to apply at your fine company. Instead of throwing my resume in HR's huge pile of unconsidered applicants why don't we set up a time to meet? How does June 6th 2013 look? I am open, you?
Sincerely yours,
Adam W. Bow

picture and details ripped from here

pimp wheels

limited pimp wheels

These pimp wheels are sure style with the suedetastic poppin colors. In all seriousness though they are really sharp. They are only available from this crazy asian site, Mita. Good luck in getting yours.

ripped from ltd hype

limited pimp wheels

if it looks like a kiwi it must be a juicebox

crazy new designs coming out of Japanese shop plusminuszero. Great use of incorporating both touch and vision into product design.
a tip of the hat to designer Naoto Fukasawa.

Naoto was once head of design at IDEO Tokyo office. Check out his wikipedia page.

ripped from here and here.

if it looks like a kiwi it must be a juicebox

a mad man great

I am helping out fellow friend Roger Mosconi promote his new book Sex Sells. Check out lecture at PSU where he talks about his career and making some of the most awarded and memorable commercials of all time. If you would like Roger to speak somewhere throw me a note and we'll set it up.

a mad man great

a mossy design gives green new meaning

product designed by Nguyen La Chanh utilizes three different mosses: ball moss, island moss and forest moss. pretty remarkable design because it employs the humidity of the bathroom to keep the moss flourishing.

a mossy design gives green new meaning

heineken u so funny

great fresh creative from TBWA\ Neboko.

W+K and heineken still quiet in US. it will be interesting to watch effects or what their communications plan will consist of, especially during this recessionary time. their silent treatment wasn't the best move and their sales are definitely reflective of that....
alcohol is proven recession proof (kinda). sales of PBR and other low quality brands are zooming while sales of premium liquors are getting pounded. Heineys fall in line with 'premium' but they are tasty little buggers...
can they activate booze bags again? or have drunk asses moved to hipster brews...

heineken u so funny

tag you're it

Microsoft just announced their investment in Microsoft tags. Now looking for partnerships it seems that mobile tagging might have some legs and implications. I have always been interested in tagging for its interactivity with content. It can provide some great marketing insights as well as develop ways of measuring effectiveness of ads. The only poor part is (as with most emerging media) the adoption is not there. I think a major push by microsoft and adverstisers could create some really unique consumer experiences. Below is a really crappy Microsoft video that tries to explain tags...again its really crappy and probably couldn't get anyone excited about them...

tag you're it

fun wallpaper

UK based artist jon burgerman has just released new wall paper for your home where you can color in or leave as is. i am personally buying a few sheets for my brooklyn kingdom. send pictures of my success later.

fun wallpaper

Bike Hero

One of the sickest creatives out for a while...some UGC, but somehow coming out of AKQA...hmmm. Anyway it is super nice and worth checking out!

Bike Hero

A dope piece

A collaboration between W+K Shanghai, Jellymon, and government owned Shanghai watches has produced a limited line of beautifully designed watches. Below are some pics. Peep Kidrobot on 118 Prince st. NYC to cop one of these. BUT there are only 100 made of each model so make it super duper quick.

A dope piece

questionable ad

no offense to Crispin, but i really can't find the value in this ad. It may be driving buzz within all the bloggers, but its not driving sales.
Quoted in a Wall Street Journal article..."The fact that they have the blogs, the business community and mass media talking about it means they hit a nerve," says Allen Adamson, managing director of the New York office of Landor Associates, a corporate branding firm owned by WPP Group. And there is this lovely quote too..."The initial reaction might be on the fence or leaning negative but the ad did its job," says Dean Crutchfield, a brand consultant. "Most companies would have to spend a billion dollars on advertising to get this kind of attention."

Really? Brands would spend a billion dollars for this crap--negative buzz even though it's buzz? Honestly? Explain, how this negative buzz converts into affinity and sales for the brand???

questionable ad