Some creepy Nordic ad. I happened to enjoy it.
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Sheriff feyisitan
4 days ago
Showing posts with label commercial. Show all posts
Showing posts with label commercial. Show all posts
January 24, 2011
January 20, 2011
January 19, 2011
shut your mouth mom...oh wait
EA's new campaign for Dead Space 2 is quite the viral hit. The ad, released 4 days, is going viral mainly because they use real mom's whiny conservative views. I am sure the moms knew they would be recorded and possibly used for marketing purposes, but most likely not in this way. Ironically their disgusted and appalled testimonials are being used to sell the shit out of Dead Space 2. Funny ploy...watch in the next week when major media makes a frenzy out of it. God i hate this industry. :)
December 21, 2010
full balls to the future
This is an old one, but an awesome one. Was looking at Creativity's Top 5 earlier today and remembered how great this 3:00 spot is.
Enjoy the film.
December 14, 2010
vodka and scary dreams and vikings
I had to fan their Facebook page. Although this effort probably only relates to .1% of the population...it kicks ass. I guess I am part of that .1% :)
December 9, 2010
September 22, 2010
don't f**k with the panda
I love these ads. Simple, amazing work.
Props to Advantage Marketing in Cairo, Egypt--specifically Ali Ali and Maged Nassar
First seen over at Fuck Yeah, Advertising!. <--- amazing blog, full of inspiration btw
May 16, 2010
content that i'm diggin
April 27, 2010
as the concept matures
The latest spot below is following the recent success of the walk in cooler one I wrote about a year ago. Interestingly, when I first wrote about the commercial it was when nothing was being produced in the U.S. and in fact, it was launched by TBWA/Neboko in Amsterdam. Shortly after i wrote the article and when nothing was being produced in the U.S. they brought the spot over here...good idea. The newest spot is thematically the same so maybe we will see this one pop in the States as well.
It may be hard to top the first one and its evident this one does not. Or maybe because I was such a fan of the walk in cooler.
via here
It may be hard to top the first one and its evident this one does not. Or maybe because I was such a fan of the walk in cooler.
via here
April 14, 2010
April 9, 2010
December 26, 2009
November 19, 2009
Hell yeah earth way to stay classy
November 6, 2009
beer and life and life and beer
October 6, 2009
September 27, 2009
February 16, 2009
branding's new architecture
As mentioned in my last post that I would highlight a noteworthy case of IMC being supremely implemented, I have to mention Bob Greenberg’s recent Adweek column, Branding in a New Dimension. Bob makes some interesting and insightful points, especially in regards to Apple’s branding. When talking about IMC we focus on all consumer touch points and the ability to create an intertwined unified branded experience. Bob makes a great point that in today’s landscape the consumer is most likely to enter a brand experience digitally (where the relationship is created). With this in mind we know that there a vast amount of digital entry points which need to all be working together. His Apple reference is key because no matter where the consumer is activated (application, web property, mobile, etc) Apple’s use of design and user experience is harmonious with everything else they do. Meaning that no matter where the consumer is or where they are navigating the look, feel, and functionality is of Apple brand features, usability, and attributes. He makes a great point that it is the collision of advertising and design, which should be strategically developed as one. “How the brand behaves in the digital space is quintessentially Apple. The novel way a user interacts with the devices is as much a component of branding as the logo is,” mentions Greenberg.
And although IMC takes in consideration all facets of communication such as PR, TV, event, etc it is the increased significance of digital in the consumer experience. Digital has more efficiently bridged and linked other areas of communication to make our job, as marketers, a more efficient and effective process. Take PR for instance, the explosion of blogs, digital connections, consumer-generated content, and social media has blurred PR’s traditional philosophy and approach to where new strategies contain heavy digital/Web 2.0 play. Being in a digital atmosphere, the point of PR’s action to the consumer’s activation with the brand experience is only a click away (not be cliché).
What the article does not get into is how brands are effectively bridging gaps and developing activation links from other traditional touch points. I am speaking more broadly beyond simple mobile tagging or URL mentions in print and TV to a fully synchronous design and experience. For instance, TV creative is not truly integrated because there is a link for a user to check out or a coupon they can sign up for. It is designing the commercial to carry the same aesthetics and functional attributes that are utilized in the digital atmosphere and culture of the brand. Because the consumer is most likely to enter the brand experience digitally, the initializing motivator (TV commercial) should be rhythmically consistent with the consumer’s proactive digital action and experience. I think this opens up unlimited creative and innovative opportunities through all touch points, which few to no one are currently employing. Creativity is still the most important factor in branding.
Now all you have to worry about is how you will develop a robust engaged community of brand participants after getting them there…to be continued…
February 12, 2009
a mad man great
I am helping out fellow friend Roger Mosconi promote his new book Sex Sells. Check out lecture at PSU where he talks about his career and making some of the most awarded and memorable commercials of all time. If you would like Roger to speak somewhere throw me a note and we'll set it up.
January 15, 2009
heineken u so funny
great fresh creative from TBWA\ Neboko.
W+K and heineken still quiet in US. it will be interesting to watch effects or what their communications plan will consist of, especially during this recessionary time. their silent treatment wasn't the best move and their sales are definitely reflective of that....
alcohol is proven recession proof (kinda). sales of PBR and other low quality brands are zooming while sales of premium liquors are getting pounded. Heineys fall in line with 'premium' but they are tasty little buggers...
can they activate booze bags again? or have drunk asses moved to hipster brews...
December 9, 2008
Bike Hero
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